Audience Profile
Download this page as a PDFCSCMP's Supply Chain Quarterly is delivered to an audience of 15,000 supply chain executives, including approximately 10,000 paid subscribers who are CSCMP members. It is the only publication in the field to reach the entire CSCMP membership. Additionally, bonus distribution of each issue targets supply chain executives outside the United States. As the magazine's paid circulation grows, so, too, does its marketing reach.
CSCMP's Supply Chain Quarterly is a paid magazine and is sent to every each member of CSCMP as well as other supply chain executives. The following information presents a profile of CSCMP's membership. For a breakdown of the magazine's total circulation, please see our Publisher's Circulation Statement.
CSCMP's Supply Chain Quarterly's audience profiles as follows:
| Geographic Location | |
|---|---|
| United States | 84.5% |
| International | 15.5% |
| Source: CSCMP, June 2008 | |
| Demographic Information | |
|---|---|
| Male | 83.4% |
| Female | 16.6% |
| Source: CSCMP, June 2008 | |
As shown below, CSCMP's members hold a wide range of positions.
| Positions Within Company | |
|---|---|
| President/CEO/Corp. Officer | 18.0% |
| Manager | 27.4% |
| Vice President | 18.6% |
| Director | 29.4% |
| Staff Specialist | 4.5% |
| Supervisor | 1.8% |
| Other | 0.3% |
| Source: CSCMP, June 2008 | |
They also have a variety of responsibilities in their organizations.
| Responsibility | |
|---|---|
| Supply Chain Management | 41.1% |
| Logistics | 39.0% |
| Marketing | 8.9% |
| Business Development | 7.1% |
| Education | 3.9% |
| Source: CSCMP, June 2008 | |
CSCMP members are also involved in a number of supply chain areas, from IT to packaging, from material handling to transportation.
| Type of Business/Organization | |
|---|---|
| Manufacturer | 27.6% |
| 3PL & 4PL | 16.8% |
| Consultant | 11.5% |
| Warehouse/Distributor | 9.4% |
| Educator/Academic | 6.0% |
| Merchandiser/Retailer | 4.6% |
| Information Technology | 3.9% |
| Carrier | 3.6% |
| Service Industries | 3.1% |
| Government/Military | 1.4% |
| Executive Recruiter | 1.3% |
| Other | 10.8% |
| Other includes: real estate, telecommunications, utility, health care, finance, industrial supply | |
| Source: CSCMP, June 2008 | |
Who Reads CSCMP's Supply Chain Quarterly?
You don't have to scan too far down this list of randomly selected listings from our circulation file to get a true sense of the strength and value of our paid subscribers as buyers of supply chain products and services.
Company name: Titles
| 3M Company: Supply Chain Operations Manager, Supply Chain Manager, Project Manager | Kellogg Co: Plant Operations Manager, Vice President, Director, Distribution, Sr. Manager Customer Logistics, Executive Vice President | Sony Electronics Inc.: Senior Vice President, Sr. Manager, Logistics Strategy, VP Sales Operations |
| Dell Computer Corp.: Director, Director of Domestic Logistics, Site Manager, Manager, Logistics Services, Sr. Manager | Microsoft Corp.: Sr Logistics Manager, Senior Director, Logistics & Distribution, Marketing Project Manager, Director Industry Marketing, Industry Sales Director, Director, Solution Management | Starbucks: Distribution Manager, Distribution Supervisor, Vice President, Director Global Trans & Dist, Sr Sourcing Manager, Plant Director, DC Operations Manager II, Business Analysis Manager, Procurement Manager, Department Manager CPG |
| JCPenney: Senior Audit Manager, Facility Manager, Sr Mgr Logistics Strategy, Planning & Analytics, Procurement Agent - Logistics, Operations Mgr, Order Services Manager, VP, Director of Operations & Engineering, VP, Director of Operations, Logistics Function Supervisor | Philips: Supply Chain Processes and Strategy, VP Logistics, Sr Director, Director Distribution & Trans, Sr. Manager, Air/Courier, F&D APAC | Wal-Mart: General Manager, Director of International Replenishment, General Manager, Vice President, Senior Director, Logistics, Logistics Director, President and Chief Executive Officer, Senior Vice President, Regional VP Logistics, Operations Manager, Logistics, Sr. Manager, Transportation & Supply Chain, Operations Manager, Logistics, Director of Supply Chain, Operations Manager |
This is just a snapshot of our subscribers. For a larger sample, download the audience profile data sheet.