The SCQ Advantage
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What separates CSCMP's Supply Chain Quarterly from the rest of the pack?
When looking at your media budget for 2009, you undoubtedly ask yourself, "What differentiates one magazine from another?" To find the answer, you have to consider several variables. You then likely ask yourself, "Do I choose one magazine brand over another based on 'CPM,' number of promised leads, readership, potential reach, or potential brand awareness? Or should I consider a combination of those variables?"
As you ask yourself these questions, here's what you should keep in mind regarding The Quarterly:
1. A True Supply Chain Magazine: The Quarterly is the market's only true supply chain magazine. Others claim to be "supply chain" publications, but their articles touch on only a handful of the many aspects of supply chain management. Supply chain executives need to have visibility throughout their entire supply chain, not just a few segments. The Quarterly delivers the whole picture.
2. Global Reach: Given the inherently global nature of supply chain operations, a magazine brand cannot rightfully claim to be a genuine supply chain publication without an international audience. Some magazines claim to be global, but in fact they only reach the U.S. and Canada. With 14% of its circulation outside the U.S. and Canada, The Quarterly offers true global reach.
3. The Power of Paid: The Quarterly is the market's most widely circulated, paid-subscription supply chain magazine, with nearly 10,000 paid subscribers, and that number is growing! Other paid supply chain magazines have far fewer actual paid subscribers. Others have no paid circulation at all. You know readers value The Quarterly since they have to pay to receive it.
4. The Reach of CSCMP: Only The Quarterly reaches 100% of CSCMP's membershipÑ no other supply chain magazine can make that claim. As the enclosed extracts from our circulation list show, there is simply no audience as powerful, and there is simply no other magazine that can guarantee your marketing message will reach this target.
5. Award-winning Editorial: In just its first year, The Quarterly garnered three awards from the American Society of Business Publication Editors, including best new magazine and best magazine design. Shouldn't your ad be in a magazine that commands respect for its content?