The SCQ Advantage
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What separates CSCMP's Supply Chain Quarterly from the rest of the pack?
When looking at your media budget for 2012, you undoubtedly ask yourself, "What differentiates one magazine from another?" To find the answer, you have to consider several variables. You then likely ask yourself, "Do I choose one magazine brand over another based on 'CPM,' number of promised leads, readership, potential reach, or potential brand awareness? Or should I consider a combination of those variables?"
As you ask yourself these questions, here's what you should keep in mind regarding The Quarterly:
1. A True Supply Chain Magazine: The Quarterly is the market's only true supply chain magazine. Others claim to be "supply chain" publications, but their articles touch on only a handful of the many aspects of supply chain management. Supply chain executives need to have visibility throughout their entire supply chain, not just a few segments. The Quarterly delivers the whole picture.
2. Global Reach: Given the inherently global nature of supply chain operations, a magazine brand cannot rightfully claim to be a genuine supply chain publication without an international audience. Some magazines claim to be global, but in fact they only reach the United States and Canada. With 14% of its circulation outside the United States and Canada, The Quarterly offers true global reach.
3. The Power of Paid: You know readers value Supply Chain Quarterly because they have to pay to receive it. The Quarterly is the market's most widely circulated, paid-subscription supply chain magazine, with a total circulation of more than 15,000 subscribers! Additionally, a recent study by an outside research firm found that the average copy of The Quarterly is read by three people, meaning it offers a total reach of 45,000 professionals. Other paid supply chain magazines have far fewer actual paid subscribers, while still others have no paid circulation at all.
4. The Reach of CSCMP: Only CSCMP's Supply Chain Quarterly reaches 100% of CSCMP's membership—no other supply chain magazine can make that claim. As our circulation list shows, there is simply no audience as powerful, and there is simply no other magazine that can guarantee your marketing message will reach this target.
5. Award-winning Editorial: In its very first year, The Quarterly received three awards from the American Society of Business Publication Editors, including best new magazine and best magazine design. In 2011, The Quarterly received two more ASBPE awards, including best special edition and best staff column. Shouldn't your ad be in a magazine that commands respect for its content?