Ad Specs

Website Ads

Ad Type	Dimensions	File Size	File Formats	Animation	3rd Party	Notes
Masthead	two units, each 184x90 px	30K	GIF, JPG, SWF, FLA	Up to 15 seconds	Yes	SWF and FLA files require an embedded click-through URL or the clickTAG variable
Leaderboard	728x90 px	45K	GIF, JPG, SWF, FLA	Up to 15 seconds	Yes	SWF and FLA files require an embedded click-through URL or the clickTAG variable
Rectangle	300x250 px	45K	GIF, JPG, SWF, FLA	Up to 15 seconds	Yes	SWF and FLA files require an embedded click-through URL or the clickTAG variable

E-Newsletter Ads

Ad Type	Dimensions	File Size	File Formats	Animation	3rd Party	Notes
SCQ Preview	BOTH VERSIONS REQUIRED HTML version: Positions 1 and 2: 300 x250 Position 3: 180 x 150 Text version: 300 characters maximum (including spaces), not including URL URL: Max 60 characters	30K	GIF, JPG	3 loops max	Click-through URL only. No images.	Rich media not accepted Copy for text version can also appear along with image in HTML version at advertiser request; if requested, specify bold, italics or underline formatting as needed; specify which word/phrase should be hyperlinked View a sample SCQ Preview e-newsletter
Supply Chain Executive Insight	BOTH VERSIONS REQUIRED HTML version: 468 x 60 Text version: 300 characters maximum (including spaces), not including URL URL: Max 60 characters	30K	GIF, JPG	3 loops max	Click-through URL only. No images.	Rich media not accepted Copy for text version can also appear along with image in HTML version at advertiser request; if requested, specify bold, italics or underline formatting as needed; specify which word/phrase should be hyperlinked View a sample Executive Insight e-newsletter

Dedicated Sponsor E-Newsletters

DC Velocity can deliver your custom, dedicated e-newsletter to our readers. We send both HTML and text versions of e-newsletters to our subscribers.
Your dedicated mailing includes ads in both versions of the e-newsletter.

Ad Type	Dimensions	File Size	File Formats	Animation	3rd Party	Notes
Dedicated Sponsor E-Newsletters	Max HTML table width: 700px	Max 200K, including images	BOTH VERSIONS REQUIRED 1 HTML file, 1 plain text file for each campaign	Unlimited	Yes	Subject line should be supplied with creative Images should be hosted by advertiser or supplied in an accompanying folder and linked via the HTML file Body background color must be white; colored tables are allowed Rich media not accepted View sample dedicated sponsor e-newsletter

HTML & Layout Services
For those sponsors with limited resources to develop e-Product ad material within required technical specifications, Supply Chain Media (CSCMP's Supply Chain Quarterly) offers layout and development services at a rate of $150 per hour. These charges will be added to your invoice for sponsorship. To avoid these charges, all sponsors are urged to pay close attention to our e-product material specs and following them whenever possible.

All materials should be submitted to Jeff Thacker, Director of eMedia, at .